Gina Santore
FOUNDER + PRINICIPAL STRATEGIST
Creative talent distinguishes a design firm; long-term success depends on thoughtful leadership, financial insight, and sound organizational structure.
For more than a decade, I’ve partnered with interior designers nationwide, building long-standing relationships grounded in trust and collaboration. Through thoughtful process refinement and strategic guidance, my clients gain efficiency, increase profitability, and reduce the stress that often accompanies managing the business side of design.
I have a deep appreciation for the creative process and absolutely love working in the interior design industry. On any given day, you’ll find me reading design publications, following industry news, and celebrating the talented firms I advise.
Prior to launching my firm, I spent seven years at Duke University Health System, where I developed a strong foundation in financial analysis, systems implementation, budgeting, and long-range forecasting. I hold a Master of Accounting degree and passed the North Carolina CPA examination in 2006.